Sheree Haggan Identity Branding
Sheree Haggan is a powerful author, poet, and speaker. Looking to progress her career and launch her personal business, she sought me out to help create a one of a kind brand identity, crafting a logo, website, contract templates, promotional materials, and more. Her desire was to express her personality, authenticity and professionalism in her branding as well as capture the essence of her creative and impassioned subject matter.
To capture authenticity and emotion in Sheree's logo I mimicked elements of her hand drawn initials. This resulted in a fluid, flexible, abstract design that encompassed personal meaning and defines her strong dynamic subject matter.
The modern sans serif typeface paired with the fluid icon mark creates strong visual and conceptual contrast and emphasizes the sophistication and professionalism that Sheree brings to her work.