HiRoad Brand Guidelines
At BlueOwl, one of my first projects was assisting in the redefinition and expansion of the brand guidelines for HiRoad, a company under their ownership. Over the years, HiRoad's brand had undergone several iterations across various elements, such as photography, illustration, voice and tone, graphic elements, and typography, leading to a fragmented use of styles across internal and external campaigns. Our goal was to consolidate, organize, and expand upon these assets, creating a cohesive and unified brand identity.
For the final guidelines, we introduced a new illustration style that replaced two inconsistent existing ones, ensuring a more modern and unified visual approach. We refreshed outdated graphic elements with updated designs that better aligned with the brand’s evolving vision, redefined the photography style, and established clear guidelines for logo specifications and usage. To further strengthen brand consistency, we included new categories for motion design, badges, and grid systems. These updates resulted in a polished, cohesive, and future-ready visual identity for HiRoad across all touchpoints.
Project details to come.
Full guidelines
